Marketing and Communications Manager

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Job Ref.: 
Admin and Secretarial
Job Location: 
Recruiting For: 
a full time job position
Job Duration: 
Exact Salary: 
£31,000 p.a.
Number of vacancies: 
Job starts now: 
I would like to receive applications from: 
Lambeth and Southwark
Job Description: 

The Waterloo neighbourhood is a thriving, authentic part of central London, filled with independent businesses, arts, culture and character. Development on a huge scale is changing the area, bringing in new customers, companies and ideas, and we need someone to help promote this.

We want you to help create a place where people come to spend time and money; a safer and more pleasant trading environment; a great place to set up a business; a creative and connected community in which to work.

WeAreWaterloo ( is an organisation that works with and for local businesses in the Waterloo area. We are looking for a talented and personable Marketing and Communications Manager to spread the word about Waterloo and the work that WeAreWaterloo does to make it a great place to live, work and visit.

We are a Business Improvement District (BID) funded by 400 business ratepayers to improve the local economy. In addition to the money generated through the membership, WeAreWaterloo also seeks additional funding and investment to support the work of the BID. We act as a collective voice for local businesses.

Our work ranges from promotional and marketing initiatives, such as the annual Waterloo Food Month, to environmental projects, to lobbying and business support. We also run the historic Lower Marsh Market.

The post-holder will be working with the small executive team to deliver the objectives of the WeAreWaterloo BID Proposal and leading the BID’s engagement with its diverse membership of local businesses, and the public at large. The post-holder would report to, and be supported by, the Chief Executive.

This is an exciting and varied role that requires both a wide range of marketing and communications skills and a passion for London and its developing neighbourhoods. You will be contributing your communications expertise on all our projects, events and messaging.


The post-holder will be responsible for:

 Development and delivery of an annual marketing and communications strategy, ensuring that strict deadlines are adhered to

 Maintaining website and writing copy on a regular basis, including a well-researched events calendar, relevant news items and up-to-date business directory

 Leading on website developments with external agencies

 Marketing Waterloo and the BIDs activity to a range of external partners

 Events management, including Waterloo Food Month, networking events, meetings, Waterloo Christmas Carols, area guided walks and training

 Press and public relations in collaboration with CEO

 Working with partners (such as South Bank BID and other Business Improvement Districts) to deliver joint projects such as the One Big Summer Guide

 Quarterly newsletters to BID members/partners and monthly consumer newsletter

 Social media comprising Facebook, Twitter, Instagram and LinkedIn channels

 Monitoring Google Analytics and social media stats on a monthly basis

 Production of BID collateral including local maps, promotional information, posters and stationery

 Management of the STAR CARD rewards scheme in partnership with South Bank BID

 Production of film clips for YouTube channel

 Heading up member engagement

 Assisting with communications during BID renewal Ballot in 2021

 Liaison with BID members on marketing matters

 Participation and administration of Board Meetings, Steering Group meetings and external meetings as necessary

 Advise and assist with the promotion of Lower Marsh Market

 Management and development of customer relationship management software

 Occasional management of freelancers

 Occasional management of interns

 Management of key performance indicators and budgets

 Other reasonable job-related tasks as necessary

 Available for occasional evening and weekend events

Person specification and Experience required: 

 Qualified to undergraduate degree level or equivalent in related discipline

 Personable, robust individual suited to working in a small team

 Excellent oral and written communication skills

 Experience of project and budget management

 Expertise in managing websites and social media

 Ability to work under pressure and respond to conflicting demands

 Ability to establish good working relationships with colleagues, BID members, and others

 Understanding of Business Improvement Districts

 Interest in business and regeneration issues

 Knowledge of InDesign or Photoshop an advantage


Applicants should apply by emailing their up-to-date CV and Cover Letter to by 5.00pm on Friday 31st March.

Shortlisted candidates will be invited for an interview w/c 17th April.

To apply for this job please email us a cover letter and your most up-to-date CV.

Side 8

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