Marketing and Communications Manager
The Waterloo neighbourhood is a thriving, authentic part of central London, filled with independent businesses, arts, culture and character. Development on a huge scale is changing the area, bringing in new customers, companies and ideas, and we need someone to help promote this.
We want you to help create a place where people come to spend time and money; a safer and more pleasant trading environment; a great place to set up a business; a creative and connected community in which to work.
WeAreWaterloo (www.wearewaterloo.co.uk) is an organisation that works with and for local businesses in the Waterloo area. We are looking for a talented and personable Marketing and Communications Manager to spread the word about Waterloo and the work that WeAreWaterloo does to make it a great place to live, work and visit.
We are a Business Improvement District (BID) funded by 400 business ratepayers to improve the local economy. In addition to the money generated through the membership, WeAreWaterloo also seeks additional funding and investment to support the work of the BID. We act as a collective voice for local businesses.
Our work ranges from promotional and marketing initiatives, such as the annual Waterloo Food Month, to environmental projects, to lobbying and business support. We also run the historic Lower Marsh Market.
The post-holder will be working with the small executive team to deliver the objectives of the WeAreWaterloo BID Proposal and leading the BID’s engagement with its diverse membership of local businesses, and the public at large. The post-holder would report to, and be supported by, the Chief Executive.
This is an exciting and varied role that requires both a wide range of marketing and communications skills and a passion for London and its developing neighbourhoods. You will be contributing your communications expertise on all our projects, events and messaging.
The post-holder will be responsible for:
Development and delivery of an annual marketing and communications strategy, ensuring that strict deadlines are adhered to
Maintaining www.wearewaterloo.co.uk website and writing copy on a regular basis, including a well-researched events calendar, relevant news items and up-to-date business directory
Leading on website developments with external agencies
Marketing Waterloo and the BIDs activity to a range of external partners
Events management, including Waterloo Food Month, networking events, meetings, Waterloo Christmas Carols, area guided walks and training
Press and public relations in collaboration with CEO
Working with partners (such as South Bank BID and other Business Improvement Districts) to deliver joint projects such as the One Big Summer Guide
Quarterly newsletters to BID members/partners and monthly consumer newsletter
Social media comprising Facebook, Twitter, Instagram and LinkedIn channels
Monitoring Google Analytics and social media stats on a monthly basis
Production of BID collateral including local maps, promotional information, posters and stationery
Management of the STAR CARD rewards scheme in partnership with South Bank BID
Production of film clips for YouTube channel
Heading up member engagement
Assisting with communications during BID renewal Ballot in 2021
Liaison with BID members on marketing matters
Participation and administration of Board Meetings, Steering Group meetings and external meetings as necessary
Advise and assist with the promotion of Lower Marsh Market
Management and development of customer relationship management software
Occasional management of freelancers
Occasional management of interns
Management of key performance indicators and budgets
Other reasonable job-related tasks as necessary
Available for occasional evening and weekend events
Qualified to undergraduate degree level or equivalent in related discipline
Personable, robust individual suited to working in a small team
Excellent oral and written communication skills
Experience of project and budget management
Expertise in managing websites and social media
Ability to work under pressure and respond to conflicting demands
Ability to establish good working relationships with colleagues, BID members, and others
Understanding of Business Improvement Districts
Interest in business and regeneration issues
Knowledge of InDesign or Photoshop an advantage
Applicants should apply by emailing their up-to-date CV and Cover Letter to email@example.com by 5.00pm on Friday 31st March.
Shortlisted candidates will be invited for an interview w/c 17th April.